Facebook’s Emerging Role in Emergency Management

At the tail end of last year (December 2016), UCIPD posted an article about Facebook’s “Safety Check” feature which has become an emerging means to communicate one’s personal safety with loved ones in the immediate aftermath of a disaster or emergency. Now, the company has agreed to take its role in emergency management one step further by using data to help communities rebuild and recover following disasters.

On June 7th, Facebook introduced a disaster mapping tool that uses “aggregated, de-identified Facebook data” to help organizations address the critical gap in information they often face when responding to natural disasters. The company worked with several disaster response and relief organizations to identify what data would be most helpful and how it could be utilized to address the needs of populations immediately after a disaster.  There are three primary types of maps that will be used to display the compiled data including Location Density Maps, Movement Maps and Safety Check Maps.  For more information please see the company’s press release at the following link: https://newsroom.fb.com/news/2017/06/using-data-to-help-communities-recover-and-rebuild/

 

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