Program Curriculum

The Master of Science in Business Analytics is a one-year program requiring 13 courses, eight core and five electives for a minimum of 50 units. The degree incorporates flexible curricular tracks aligned with your career path in three business analytics contexts: data analytics, marketing analytics and operations analytics.

Required Courses

• BANA 200 Foundations of Business Analytics (2 units)
• BANA 201A Statistics for Data Science (4 units)
• BANA 201B Management Science for Analytics (4 units)
• BANA 205 Foundations of Marketing (4 units)
• BANA 211 ProSeminar (0 units)
• BANA 212 Data and Programming for Analytics (4 units)
• BANA 273 Business Intelligence for Analytics (4 units)
• BANA 277 Web and Social Analytics (4 units)
• BANA 298A Capstone Prep (0 units)
• BANA 298B Capstone Project (4 units)

The elective courses are organized into three curricular tracks; however, the tracks are flexible and you may mix and match electives across the tracks. The list of elective courses includes:

• Operations Analytics
• Marketing on the Internet
• Marketing Analytics
• Advanced Data Analytics
• Supply Chain Analytics
• Predictive Analytics
• Big Data and Cloud Computing
• Special Topics in Analytics

A key component of the program is the capstone project where you will work on real-word, data-analytic projects from area companies, under the supervision of faculty and industry professionals.

The program is STEM-certified (36 months of optional practical training)

Sample Program

Business Analytics Faculty

Information Systems Faculty

• Vidyanand Choudhary, Associate Professor of Information Systems and Associate Dean for Undergraduate Programs.
• Sanjeev Dewan, Professor and Faculty Director of the MSBA program.
• Vijay Gurbaxani, Taco Bell Endowed Professor of Information Systems and Computer Science and Director of the Center for Digital Transformation (CDT).
• Tingting Nian, Assistant Professor of Information Systems.
• Mingdi Xin, Assistant Professor of Information Systems.

Marketing Faculty

• Imran Currim, Chancellor’s Professor at the Paul Merage School of Business and Director of the Beall Center for Innovation and Entrepreneurship. 
• Mary Gilly, Professor of Marketing and Associate Dean.
• Sreya Kolay, Assistant Professor of Marketing.
• Loraine Lau-Gesk, Associate Professor of Marketing.
• Cornelia (Connie) Pechmann, Professor of Marketing.
• Eric Spangenberg, Professor of Marketing and Psychology & Social Behavior and Dean.
• Rajeev Tyagi, Walter B. Gerken chair in Enterprise and Society and Professor of Marketing.
• Alladi Venkatesh, Professor of Marketing and an Honorary Professor at the Stockholm School of Economics.

Operations and Decision Technologies Faculty

• Luyi Gui, Assistant Professor of Operations and Decisions Technologies.
• Robin Keller, Professor of Operations and Decision Technologies.
• Carlton Scott, Professor of Operations and Decision Technologies.
• Rick So, Professor of Operations and Decision Technologies.
• John Turner, Assistant Professor of Operations and Decisions Technologies.  
• Shuya Yin, Associate Professor of Operations and Decision Technologies.

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