The Master of Science in Business Analytics is a one-year program requiring 13 courses, eight core and five electives for a minimum of 50 units. The degree incorporates flexible curricular tracks aligned with your career path in three business analytics contexts: data analytics, marketing analytics and operations analytics.
Required Courses
- BANA 200 Foundations of Business Analytics (2 units)
- BANA 201A Statistics for Data Science (4 units)
- BANA 201B Management Science for Analytics (4 units)
- BANA 205 Foundations of Marketing (4 units)
- BANA 211 ProSeminar (0 units)
- BANA 212 Data and Programming for Analytics (4 units)
- BANA 273 Business Intelligence for Analytics (4 units)
- BANA 277 Web and Social Analytics (4 units)
- BANA 298A Capstone Prep (0 units)
- BANA 298B Capstone Project (4 units)
The elective courses are organized into three curricular tracks; however, the tracks are flexible and you may mix and match electives across the tracks. The list of elective courses includes:
- Operations Analytics
- Marketing on the Internet
- Marketing Analytics
- Advanced Data Analytics
- Supply Chain Analytics
- Predictive Analytics
- Big Data and Cloud Computing
- Special Topics in Analytics
A key component of the program is the capstone project where you will work on real-word, data-analytic projects from area companies, under the supervision of faculty and industry professionals.
The program is STEM-certified (36 months of optional practical training)
Sample Program
| Summer Session II (August) | Fall | Winter | Spring |
| BANA 200: Foundations of Business Analytics (2 units) |
BANA 205: Foundations of Marketing (4 units) | BANA 201B: Management Science for Analytics (4 units) | BANA 298B: Capstone Project (4 units) |
| BANA 201A: Statistics for Data Science (4 units) | BANA 212: Data and Programming for Analytics (4 units) | BANA 277: Web and Social Analytics (4 units) | BANA 211: ProSeminar (0 units) |
| BANA 273: Business Intelligence for Analytics (4 units) | BANA 211: ProSeminar (0 units) |
Elective (4 units) | |
| BANA 211: ProSeminar (0 units) |
BANA 298A: Capstone Prep (0 units) | Elective (4 units) | |
| Elective (4 units) | Elective (4 units) |
Business Analytics Faculty
Information Systems Faculty
- Vidyanand Choudhary, Associate Professor of Information Systems and Associate Dean for Undergraduate Programs.
- Sanjeev Dewan, Professor and Faculty Director of the MSBA program.
- Vijay Gurbaxani, Taco Bell Endowed Professor of Information Systems and Computer Science and Director of the Center for Digital Transformation (CDT).
- Tingting Nian, Assistant Professor of Information Systems.
- Mingdi Xin, Assistant Professor of Information Systems.
Marketing Faculty
- Imran Currim, Chancellor’s Professor at the Paul Merage School of Business and Director of the Beall Center for Innovation and Entrepreneurship.
- Mary Gilly, Professor of Marketing and Associate Dean.
- Sreya Kolay, Assistant Professor of Marketing.
- Loraine Lau-Gesk, Associate Professor of Marketing.
- Cornelia (Connie) Pechmann, Professor of Marketing.
- Eric Spangenberg, Professor of Marketing and Psychology & Social Behavior and Dean.
- Rajeev Tyagi, Walter B. Gerken chair in Enterprise and Society and Professor of Marketing.
- Alladi Venkatesh, Professor of Marketing and an Honorary Professor at the Stockholm School of Economics.
Operations and Decision Technologies Faculty
- Luyi Gui, Assistant Professor of Operations and Decisions Technologies.
- Robin Keller, Professor of Operations and Decision Technologies.
- Carlton Scott, Professor of Operations and Decision Technologies.
- Rick So, Professor of Operations and Decision Technologies.
- John Turner, Assistant Professor of Operations and Decisions Technologies.
- Shuya Yin, Associate Professor of Operations and Decision Technologies.
APPLY NOW