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Master of Science in Business Analytics | UCI Paul Merage School of Business
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Program Curriculum

The Master of Science in Business Analytics is a one-year program requiring 13 courses, eight core and five electives for a minimum of 50 units. The degree incorporates flexible curricular tracks aligned with your career path in three business analytics contexts: data analytics, marketing analytics and operations analytics.

Required Courses

  • BANA 200 Foundations of Business Analytics (2 units)
  • BANA 201A Statistics for Data Science (4 units)
  • BANA 201B Management Science for Analytics (4 units)
  • BANA 205 Foundations of Marketing (4 units)
  • BANA 211 ProSeminar (0 units)
  • BANA 212 Data and Programming for Analytics (4 units)
  • BANA 273 Business Intelligence for Analytics (4 units)
  • BANA 277 Web and Social Analytics (4 units)
  • BANA 298A Capstone Prep (0 units)
  • BANA 298B Capstone Project (4 units)

The elective courses are organized into three curricular tracks; however, the tracks are flexible and you may mix and match electives across the tracks. The list of elective courses includes:

  • Operations Analytics
  • Marketing on the Internet
  • Marketing Analytics
  • Advanced Data Analytics
  • Supply Chain Analytics
  • Predictive Analytics
  • Big Data and Cloud Computing
  • Special Topics in Analytics

A key component of the program is the capstone project where you will work on real-word, data-analytic projects from area companies, under the supervision of faculty and industry professionals.

The program is STEM-certified (36 months of optional practical training)

Sample Program

Summer Session II (August) Fall Winter Spring
BANA 200: Foundations of Business Analytics
(2 units)
BANA 205: Foundations of Marketing (4 units) BANA 201B: Management Science for Analytics (4 units) BANA 298B: Capstone Project (4 units)
BANA 201A: Statistics for Data Science (4 units) BANA 212: Data and Programming for Analytics (4 units) BANA 277: Web and Social Analytics (4 units) BANA 211: ProSeminar
(0 units)
BANA 273: Business Intelligence for Analytics (4 units) BANA 211: ProSeminar
(0 units)
Elective (4 units)
BANA 211: ProSeminar
(0 units)
BANA 298A: Capstone Prep (0 units) Elective (4 units)
Elective (4 units) Elective (4 units)

Business Analytics Faculty

Information Systems Faculty

  • Vidyanand Choudhary, Associate Professor of Information Systems and Associate Dean for Undergraduate Programs.
  • Sanjeev Dewan, Professor and Faculty Director of the MSBA program.
  • Vijay Gurbaxani, Taco Bell Endowed Professor of Information Systems and Computer Science and Director of the Center for Digital Transformation (CDT).
  • Tingting Nian, Assistant Professor of Information Systems.
  • Mingdi Xin, Assistant Professor of Information Systems.

Marketing Faculty

  • Imran Currim, Chancellor’s Professor at the Paul Merage School of Business and Director of the Beall Center for Innovation and Entrepreneurship. 
  • Mary Gilly, Professor of Marketing and Associate Dean.
  • Sreya Kolay, Assistant Professor of Marketing.
  • Loraine Lau-Gesk, Associate Professor of Marketing.
  • Cornelia (Connie) Pechmann, Professor of Marketing.
  • Eric Spangenberg, Professor of Marketing and Psychology & Social Behavior and Dean.
  • Rajeev Tyagi, Walter B. Gerken chair in Enterprise and Society and Professor of Marketing.
  • Alladi Venkatesh, Professor of Marketing and an Honorary Professor at the Stockholm School of Economics.

Operations and Decision Technologies Faculty

  • Luyi Gui, Assistant Professor of Operations and Decisions Technologies.
  • Robin Keller, Professor of Operations and Decision Technologies.
  • Carlton Scott, Professor of Operations and Decision Technologies.
  • Rick So, Professor of Operations and Decision Technologies.
  • John Turner, Assistant Professor of Operations and Decisions Technologies.  
  • Shuya Yin, Associate Professor of Operations and Decision Technologies.

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August 2017 Deadlines

International Applicants
April 8, 2017 - Priority Deadline
April 22, 2017 - Final Deadline

Domestic Applicants
May 15, 2017 - Priority Deadline
June 15, 2017 - Final Deadline

Download MSBA Flier for more information.

Download the MSBA flier for more information.

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