Scope: This subcommittee takes the lead in coming up with theme and messaging for the 50th anniversary that fully integrate and coordinate with campus marketing direction. Committee integrates messages, look and feel into all advertising, print collateral, event promotion and Web presence. Subcommittee also is responsible for buying and placing advertising and managing the advertising budget. Group works closely with Financial Support and Media Relations subcommittees to share leads and ideas.
Chair: Janice Hopkins