By Bryan Truitt and Melissa K. Wrapp
As a research-action project, Community Credit is committed to translating research insights into actionable tools for our community partners to advance equity in the credit union movement. Building on our innovative photovoice pilots, and working with partners at the Filene Research Institute, we have published a guide for credit unions to implement photovoice projects.
Using photovoice will allow credit unions to receive thoughtful, real-time commentary and data from their members. Credit unions can adapt and customize photovoice to fit their objectives and goals. Specifically, credit unions can use photovoice to:
- Understand members’ financial needs and preferences to aid product development.
- Identify systemic problems and or barriers their community faces and address these problems and barriers, which can lead to membership growth and greater product reach.
- Elevate their community outreach and member connection with well-crafted marketing language and visuals based on the insights gained from photovoice participants.
- Create and measure impact in historically underserved and underbanked communities.
To learn more and download a free copy of the guide, visit: https://filene.org/learn-something/reports/photovoice-a-facilitators-guide