UCI Beall Applied Innovation & GPS-STEM Collaboration
Welcome! This series of workshops, activities, discussions, and guest speakers will help you understand the fundamental concepts underlying any company. You’ll see examples and work with 9 ‘building blocks’ to build a Business Model Canvas. In the process, you’ll realize there’s not much difference between industry and academia (they both deliver value to customers!), that you’ve learned more than expected, and that it all starts with people. Business Model Canvas explained (2 videos) – Watch this and learn more to be course ready! – 9 Successful Steps & Value Proposition
Module 1 – Introductions and Overview: Starting with ‘people first’, we’ll meet each other, get an overview of the entire series, grasp the ethical context for business, understand the Business Model Canvas and ‘value equation’, and form teams. – Matthew Hanson, Director of New Ventures (Detailed Bio below), UCI Beall Applied Innovation.
Module 2 – Our Customer: Starting with ‘people first’, we’ll get to know our customers and their needs, what kind of relationship works best, and how we’ll exchange value with them.
Module 3 – Our Company: Starting with ‘people first’, we’ll identify those needed to help deliver value to our customers, what everyone’s roles is, the resources needed, and what all this will cost.
Module 4 – Our Strategy: Starting with ‘people first’, we’ll maximize the value exchange between us and our customer
Module 5 – Distinguished Guest Panel – Emerging Companies: Starting with ‘people first’, we’ll hear the human stories of strategic collaborations between academia and industry from entrepreneurs starting new companies right here at UCI
Module 6 – Distinguished Guest Speaker – Established Company: Starting with ‘people first’, we’ll hear what’s it like to be a UCI scientist/researcher bridging academia and industry.
Module 7 – Bringing it All Together: Starting with ‘people first’, representatives from UCI Beall Applied Innovation will hold office hours to help you prepare final presentations of your business model canvas, and share more about the resources available to bring your ideas ‘beyond the bench’.
Module 8 – Final Presentations & Business Pitch Competition by teams: Starting with ‘people first, teams will present their business model canvas to the class and invited guests, get valuable feedback so you can assess how much you’ve learned, and top presenters will receive 1st, 2nd, 3rd awards including audience pick. Many industry professionals will be in attendance and this will be your chance to network with Orange County small, medium and large size industry professionals and get hired!
Additional Resources for the Course:
- Business Concepts for Basic Scientists from UC San Francisco NIH-BEST Program
- What is a Business Model? 30 Successful Types of Business Models You Need to Know. FourWeekMBA.Com (Our mini-course is based on this MBA course)
- How Amazon Makes Money: Amazon Business Model in a Nutshell. FourWeekMBA.Com
- How Does Google Make Money? It’s Not Just Advertising! (Some of these examples will be presented in the course. These models are basis of every pharmaceutical/biotech company)
About the Course Instructor: Matthew Hanson, PhD, Director of New Ventures at UCI’s Beall Applied Innovation. Dr. Hanson has a doctorate in aerospace engineering (USC) and an MBA (Chapman University). Matthew Hanson started his career as an engineer in the U.S. Air Force working on the GPS navigation satellite system, eventually helping develop national space policy, then retiring as a Lieutenant Colonel. During this time, he transitioned to working on Northrop Grumman’s stealth bomber program first as an engineer, and eventually as a national spokesperson in Washington D.C. He and colleagues then launched from Northrop Grumman the medical technology startup Integrated Medical Systems, Inc. which they grew for over a decade. Dr. Hanson then transitioned to medical diagnostics company Beckman Coulter as a program manager leading teams in the development of an automated diagnostic system and a cloud-based data analytics platform. During this period, he began teaching entrepreneurship and related business classes, eventually becoming a full-time clinical faculty member and entrepreneur center director at Chapman University, before taking on his current role as Director of New Ventures at UCI’s Beall Applied Innovation.
