Author: Debra Chiang

Summary The Fitt’s Law basically states that the smaller and further away an object is, the longer it takes for one to move towards that target, and if the faster the movement is towards the smaller target, more errors will occur

Summary Fibonacci Sequence is a series of numbers with the pattern of each number being the sum of the previous two. Starting at zero the sequence will be 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89,

Summary Priming is the effect when stimuli are received by human senses, they activate our feelings and memories from prior experiences and then influence our thoughts and behavior as a result of interacting with those stimuli (Universal Principles of Design,

Summary Also known as Pareto’s Rule, this strategy states that for many things, about 80% result came from 20% of cause or effort. Within the context of design, it means 20% of design features will be most rewarding. And it

Summary Conditioning means the process of a gradually and firmly established predictable behavior in human beings (Dawson, 2010). A classic example is the famous Pavlov’s dog experiment we all learned in psychology 101 (Universal Principles of Design, p. 42). When

Summary The Gutenberg Diagram states viewer’s natural eye movements, known as reading gravity,  when reading across a target information with generally equally distributed content stimuli. Visible information could be divided into 4 sections according to Gutenberg Diagram: Primary optical area,

Summary Consistency can be distinguished into the following four types: Aesthetic consistency, generally refers to the appearance of a design;  functional consistency, refers to the meaning and action of a design;  internal consistency, means designs within the system sending out

Here are 10 strategies I’m interested in exploring: Consistency Classic Conditioning 80/20 rule Gutenberg Diagram Top-down lighting Bias Exposure Effect Priming Ockham’s Razor Fitts’ Law Fibonacci Sequence