Project: Pop-up infrastructure for small businesses ARC – Growth Terrain – The Brain Object – Logo Mood – Anxiety A decade from now, we will have the ability to “watch” things with our brains or through contact lenses. If the pop-up infrastructure
Exercise 3.3: Personas
Persona Scenario While scrolling through Twitter, Ethan sees a tweet from his local marijuana dispensary about a new pop-up marijuana shop in the Koreatown Northgate neighborhood. It looks like it’s only going to be around for a couple days, so
Project 3: Experiences
Part 1 Idea #1 Client: Cultural event attendees who recreationally smoke marijuana Create a marijuana-friendly art gallery event where smoking is encouraged to enhance the experience, near the cultural events/high traffic areas Idea #2 Client: Event Coordinators/City of Oakland There
Exercise 3.2: Narratives
It’s the only thing that makes me happy these days. Chocolate Vanilla Swirl Trail Mix. The one thing that reminds me of her. How sad… I can’t deny it though. Those were some of the best times of my life.
Exercise (Bonus)
Sign I hate: So bold, bright, and just blah! The use of color is definitely attention grabbing, but this sign can be misconstrued for a McDonalds or Play Skool advertisement. The use of iconic representation is just missing the mark. Icons are difficult
Project 2: Mappings
I chose Pill Hill/Valdez Triangle/Broadway Auto Row in Oakland as my site. Six Forces that affect Pill Hill/Valdez Triangle/Broadway Auto Row: 1.) Automotive services (car servicing, purchasing, renting, etc.) – I live off the Oakland “Broadway Auto Row” which has all types
Architectures: Brenon Kalu
*The darker the blue, the more often I frequent that place.
Geographies: Brenon Kalu
I started this project from my office and ended up in Oakland Chinatown. I work in a pretty historic part of Oakland, aptly named Old Oakland, that has beautiful historic buildings and brick sidewalks. I have to admit that I take
Strategy: Serial Position Effects
Items at the beginning and end of a list are more likely to be remembered than those in the middle of the list (Universal Principles of Design) mainly due to the primacy and recency effect. The primacy effect states that
Strategy: Nudge
Predictably altering behavior without significantly changing incentives (Universal Principles of Design). Pushing people in a desired direction that will benefit you, the user, or both. Source Example 1: Images of flies were etched into the urinals of men’s restrooms