Introducing the Wilshire Greenway Client: City of Los Angeles Parts 1 and 2 here
Personas: Katie Jones
Persona Scenario (2022): In her condo-hunting research, Angie’s real estate agent suggests she check out one of the new buildings on Museum Row that just opened. Living near the museums could be really amazing, but is Wilshire a place to
Project 3: Katie Jones
Note to my Group 4/Wednesday night groupies: Since presenting ideas for improving the pedestrian experience on Wilshire Blvd., I’ve done more research on the ongoing construction work in that area. Turns out it is WAY more extensive than I’d realized, and
Narratives: Katie Jones
Mappings: Katie Jones
Miracle Mile is a neighborhood in Los Angeles defined by large public landmarks: LA County Museum of Art (LACMA) and the La Brea Tar Pits. The museums sit on a connected publicly owned campus the size of three city blocks; both draw
Architectures: Katie Jones
Geographies: Katie Jones
A psycho-geographic map of Miracle Mile, Los Angeles Loneliness Miracle Mile is a lonely-feeling neighborhood to me. I passed very few other pedestrians when I walked the neighborhood tonight, even though it is a very walkable neighborhood with generous sidewalks, tree-lined side streets,
Strategy: Ritual
People have been engaging in ritual behavior for as long as we know. Ritual includes religious worship, but it also includes everyday repetitive, meaningful behavior: teeth-brushing ritual, coffee-making or -drinking ritual, Facebook-checking ritual. Incorporating ritual elements into marketing and design
Strategy: Omit Needless Words
“Get rid of half the words on each page, then get rid of half of what’s left.” – Krug’s Third Law of Usability In Don’t Make Me Think, Revisited, Steve Krug pulls one of his big design principles directly from Strunk and White’s The
Strategy: Curiosity
Behavioral economist George Loewenstein’s “information gap theory” is simple: when we become aware of a gap in our knowledge, we become curious. A designer or marketer can exploit the innate hunger to satisfy curiosity by presenting just enough information to draw