An entry point is the initial point of advancement into a design, whether that be physical or digital. A storefront is a common example of an entry point in the external world. A good first impression of a system is crucial to
Strategy: von Restorff Effect
The von Restorff Effect, commonly known as the isolation effect, denotes the phenomenon in memory in which noticeably different stimuli are likely to be more remembered than homogenous stimuli. Essentially, people are more likely to remember unique objects or events
Strategy: Picture Superiority Effect
Picture Superiority Effect is the phenomenon that pictures are often more drawing to the eye and also more likely to be remembered than words. This is due to the notion of dual-code theory, developed by Paivio in the 1970s. Simply put, people are
Strategy: Stress
Stress is the amount of strain the mind is put under when digesting visual information. Decisions about lessening or incorporating stress is often the starting point for designers. Stress does not carry either a good or bad connotation. It is just the
Strategy: Law of Prägnanz
The Law of Prägnanz is a Gestalt principle of perception which states the mind perceives a figure with the simplest organization because it requires the least amount of mental effort. Prägnanz is the German word for ‘pithiness,’ which has a
Strategy: Veblen Effect
The Veblen Effect occurs when consumers find a product desirable despite being expensive compared to a functionally equivalent product because of the status of said product. Generally, decreasing the price of a product will lead to a larger demand, but this is not
Strategy: Mimicry
Mimicry refers to the act of imitating properties of familiar objects, organisms, or environments in order to elicit the same benefits of those properties in a product’s design. Copying these properties can improve usability, likability, or functionality of an object. Mimicry can be considered
Strategy: Symmetry
Symmetry is a Gestalt principle of design defined as a visual equivalence among elements around an axis. There are three types of symmetry: reflection, rotation, and translation. Reflection symmetry: an exact replica of an element flipped across a central axis, also known as a mirror line.
Graphics: Nadia Shamsedin
Sail to the Wooden Sun
Objects (Part 2): Nadia Shamsedin
For better or for worse, these are the chairs of my life: Chair 1: Office chair This my fairly basic office chair. It’s a mass-produced office chair clearly from before the Aeron chair days. It looks and feels quite old,