Initial Concepts { Bounty – local advertising by local customers } { (Dog) Park / Family / Community Engagement Space } { Meal Tokens – alternative to cash at local businesses to share with friends and the homeless
Personas: Felicia Wang
Noah is a young professional living in Mount Vernon Square. While on the way home, he sees a large advertisement on the side of a building for Beef n Bread, a local joint selling roast beef sandwiches. The ad features
Narratives: Felicia Wang
Mappings: Felicia Wang
Site: Mount Vernon Square & Chinatown in Washington, D.C. I chose this part of Washington, D.C. to study as my site because there are many, many interesting forces at play which interact with and influence each other in complex ways
Architectures: Felicia Wang
Geographies: Felicia Wang
I only live a mile away from work so I try to walk to work at least half the time. I started my journey on my way home from work. My office is on Towers Crescent Drive which Capital
Strategy: Endowment Effect
Primary Source: Cognitive Lode People treasure things that they believe they own more than things they do not believe they own, regardless of other variables like time and value. Volkswagen Sign then Drive (primary source – related) | “What
Strategy: Choice Closure
Primary Source: Cognitive Lode Giving users an opportunity to achieve closure after making a choice will make them feel better about any choice they make. Closing a Laptop (source example) | Closing my laptop at work to go to
Strategy: Speak-easy Effect
Primary Source: Cognitive Lode Words, titles and names that are shorter and easier to say are more memorable and more appealing to people. Keep it simple stupid. Hard to pronounce food ingredients (source example) | In a study, people
Strategy: Flare and Focus
Primary Source: Stanford Design School During the design process, clearly separating stages of exploration and stages refinement will ensure that your intention is well directed and you don’t chase stray ideas down rabbit holes. Stanford D.School (source example) | A