Primary Source: Fast Company A designer who always keeps the rules of branding in mind will deliver designs that are consistent, deliberate and powerful. Branding is about creating patterns, not repeating messages (source example) | Understanding the basic strategies of
Strategy: Don’t let the user design
Primary Source: Jakob Nielsen On the user research side, don’t listen to what your users say they want, observe specific incidences of what they do and extract further meaning from these findings to be the basis of your design. Corporately
Strategy: Metaphor
Primary Source: Material Design After the revolution against skeuomorphism, metaphors were very successfully weaved into design languages to both provide familiarity with the 3D world while also stretching UX to the bounds of technological capability. Material Design (source example) |
Strategy: Hub & Spoke
Primary Source: Disneyland The hub and spoke information architecture is a way of organizing and entity with many complex branches which all orbit a central theme or goal. Disneyland park layout (source example) | The now numerous Disney parks around
Strategy: Motion
Primary Source: Material Design Motion, animation and video is the single most captivating visual display which designers can leverage to draw attention, provide feedforward, give feedback, and elicit emotion. Material Motion (source example) | Material Design for Android and other
Strategy: Delight
Primary Source: Don Norman Good design should go beyond satisfying a user’s need, it should leave the user with positive feelings and a desire to have the experience again. Don Norman’s many teapots (source example) | In the linked article, Don
Graphics: Felicia Wang
Graphics Portfolio (partnered with Meghna)
Project 1 Strategies: Felicia Wang
Delight (Don Norman) Hub and spoke (Capital One Flagship App, Disneyland) Metaphor instead of skeuomorphism (Material Design) Motion (Material Design) User actions speak louder than words (Jakob Nielsen) Branding (Fast Company) Flare and focus (Stanford Design School) Speak-easy effect (Cognitive Lode) Choice
Objects (Part 1): Felicia Wang
Object I Love: Rice Cooker I saw that Steve had also posted about his rice cooker but my model doesn’t have nearly as many functions, which is precisely why I love it. I only ever want to make one thing
Objects (Part 2): Felicia Wang
What is it? Rolling, swivel chair. I bought it second hand on Craigslist. Where is it? At my desk in the corner of my bedroom. How do you relate to it? I sit in it while I’m at