Summary
Priming is the effect when stimuli are received by human senses, they activate our feelings and memories from prior experiences and then influence our thoughts and behavior as a result of interacting with those stimuli (Universal Principles of Design, p.186, Interaction Design Foundation ).
This strategy, for example, when used in web design, when marketers want to make sure users see certain information, the call-to-action is created. And the main information of CTA (call to action) is usually directed by a “button” link from the previous interface because visitors tend to click on it when they see a button on a website (Smith, 2016).
Resource Example
The psychology of color is a classical way to apply priming to design. Red or towards red color are signs of “important!” and “attention!” The background of this web design also primes visitors to feel calm and relaxing, so the orange button stand out more.
Other Example
Priming is also applied to form design during a web checkout process. People will go search for promo code when the see the field, even though didn’t plan to use coupons before encountering this page (Budiu, 2016).
Life Example
For sure a cafe within the bookstore is no coincident: feel like having a cup of coffee and reading a book?
