Priming is a tactic to influence behavior through the use of a stimulus: image, sound, smell, touch, and taste.
Priming is a tactic to influence behavior through the use of a stimulus: image, sound, smell, touch, and taste.
Priming is a nonconscious form of human memory. It is primarily used in marketing to influence the consumer to make a purchase. Also, a brand can affect the consumer’s feelings and performance. For instance, research has shown that drivers that had Red Bull logos in their cars drove faster than drivers with logos not associated with performance.
Example: Gore-tex primes the consumer with images of rain and cold. The images trigger the consumer’s emotions and memory of being wet and cold. Thus, influencing the consumer to purchase a jacket.
Example found online: Zzzquil images on their Twitter profile associates the product with relaxation, calm, and sleep.
Example in the real world: Cinnabon leverages smell to entice mall visitors to purchase their product. They place their ovens in the front of the store and bake new buns every 30 minutes. It’s also rumored that they have fans to blow the smell farther from their store.
Great job explaining this strategy. I feel that the coffee aroma from cafeterias is also a priming effect. It always draws me in! I find Headspace – the meditation app also uses this principle to make users feel relaxed as soon as they see the warm, calming animations. Here is a link to their website. https://www.headspace.com/about-us
Great job using Cinnabon as an example for the principle of “Priming”. The smell just draws you in, you smell it across the mall. I wonder if “Priming” has rules on how not to maliciously use this as a psychological manipulation tool? I feel a lot of commercials use this strategy to make you buy things. I also believe fear is a derivative
of priming. Showing someone what could happen if they don’t purchase their product. The example I’m going to share is of food commercials. Watch this and tell me you don’t end up hungry lol.
https://www.youtube.com/watch?v=weAPlOsjKMM