Framing is a technique typically used in advertising, marketing, and other forms of media to manipulate the way information is presented (Universal Design Principles). It’s a way to change or enhance people’s viewpoints. It’s often used in propaganda to sell or disparage an idea, belief, or system. For instance, prohibition campaigns in the early 1900s framed alcohol in negative terms in order to gain support for laws banning alcohol.
Negative framing effects the emotional region of the brain and more like to influence behavior.
Example:
Example found online: Anti-Hillary Poster.Opponents promoted anti Hillary Clinton images and news to disparage her candidacy during the 2016 Presidential election. This poster frames Hillary Clinton with the star of David and money. The poster aims to rile up racist Americans against her.
Example found in the real world: Chilean resistance posters found in a restaurant and community center. These posters remind viewers of the bloody coup that threw Chile into chaos. Images of an explosion, barb wires, and broken glass frames the narrative as a struggle against the violence to its citizens and leaders.
David, these are great examples of framing! I think framing is so important in drawing the attention to a particular content! The history of new papers have been a great example of framing. Here is another example https://imgur.com/gallery/uiz1q8X
You did an excellent job picking a great example of Framing. It seems to me Framing technique was used more obvious in the past. I see many of the vintage posters use them. The cigarette ads are one of my favorite. This one frames as the Doctors endorse to smoke Camels. http://cdn.shopify.com/s/files/1/1003/7610/files/Doctors-Smoke-Camels-Vintage-Ad_39aa92d9-df41-4924-84ad-56aeb838afc0.jpg?15213186571096856552
Hello Davidson,
You did a great job illustration how people’s perceptions can be influenced by how information is presented. By controlling the context, the meaning may differ. I am often reminded how politicians may put a spin to glorify themselves or demonize their opponents. Framing happens in nature, here is an example of an image I found online:
https://picturecorrect-wpengine.netdna-ssl.com/wp-content/uploads/2013/03/landscape-photography-composition.jpg