The Raging Waters Map focuses on the activities and experience at the park. It conveys joy, excitement, and action to attract visitors.
Less is a bore
There’s so much going on. There’s so much to do at Raging Waters! The map turns basic objects like building into birthday cakes, roofs into a ticket, and an ice cream cone as a location marker.
Baby face bias
What a cute dragon! I want to ride the dragon’s tail!
Picture Superiority Effect
A picture is worth $25.40. It uses illustrations instead of words to communicate the activities that take place on the map.
Recognition over recall
The map uses familiar icons to communicate important information including first aid, handicap locations, and restrooms.
Movement
Again, the experience is center stage. The map conveys the action through movement in the illustrations.
The map reminds me of a Where’s Waldo Book. There is so much detail and it is enjoyable to see people doing different activities.