SeaWorld San Diego Map
Picture Superiority Effect: This map utilizes pictures to improve the recognition and recall of key information along with words to ensure they reinforce the same information for optimal effect. For instance, the picture of killer whales beside “Shamu Stadium” helps viewers identify their surroundings, reinforce the stadium name, and strengthens information recall better than with the text alone.
Iconic Representation: The use of these small pictorial images help make locations, amenities, and site-specific information on the map easier to find, recognize, learn, and remember. Symbolic and example icons coupled with a legend at the bottom serve as a space-efficient alternative to text and help indicate multiple concepts in a limited amount of space.
Legibility: Despite the abundant use of bold color throughout the map, the text remains reasonably easy to read. The sans serif typeface combined with contrast in the form of light text surrounded by a dark stroke help increase legibility. The larger text size, use of all-caps, heavier weight, and even spacing between the letters for the main venues establish a hierarchy and contribute to this effect.
Proportion: This map draws attention to popular destination points by visualizing them at a much larger scale that does not reflect their real-life proportions to their surroundings.
Three-Dimensional Projection: This map utilizes visual cues like shading, linear perspective, texture gradient, and elevation on objects to encourage the perception of three-dimensional projection.
