Interactive Map of Arizona State University, Tempe Campus
1) Color– The map uses varying, true to life colors to make it visually easier to differentiate between different buildings and spaces on the map.
2) Picture Superiority Effect- The map uses renderings of the buildings that are accurate to how they look in real life which makes identifying places and navigating campus using the map easier.
3) Three-Dimensional Projection– The map shows structures as being three-dimensional using visual cues such as shading/shadowing, linear perspective and elevation.
4) Iconic Representation– The map uses recognizable icons to convey information and allows the user to select which type of icons they wish to see on the map.
5) Biophilia Effect– Areas of vegetation and green space are predominant throughout the map, giving the map viewer the impression of a pleasant environment ideal to improve concentration, reduce stress and promote a healing environment. [Having previously attended ASU, this map is deceptive; there is very little actual green space, grassy areas are often not watered so the grass is primarily brown and dead and the trees are very small and offer little foliage coverage.]
