Persona
Primary Persona
Secondary Persona
Scenario
Alicia and Alex are ready to get some work done for the weekend. Alicia needs to complete her final project. Alex has a deadline to finish his article for the guest column in SB Independent.
They plan to finish both these respective projects at Starbucks in Camino Real Marketplace, a shopping center nearby. On their way to Starbucks they are hoping that there is a place to sit and work. On getting there, they find out that the place is full and it doesn’t seem like any tables will vacate soon.
Disappointed, both step out and see new installations in the open area outside Starbucks. The installation is a seating area with wi-fi password, power sockets and noise cancellation headphones.
The installations are a big help for both and give them the same experience that they would get in Starbucks , minus the waiting.
Storyboard
