Strategy: Axis

Axis is an imaginary line used to organize a group of elements in a design, about which forms and spaces can be arranged in a balanced or symmetrical manner. The axis provides length and direction, induces movement, and promotes views along its path, as well as uphold a feeling of order. Although the axis is invisible to the eye, it can be made more apparent by defining the edges of surrounding elements. It is commonly conceptualized in architecture with defined endpoints but can be continuous in virtual spaces with infinite scroll. It is represented by a dashed line in diagrams and drawings.

Source: Architecture: Form, Space, and Order by Francis D. K. Ching; GharPedia, “Ordering Architecture Principles of Design

Example from original source:

The Taj Mahal at Agra is planned by following the axis as a focal point to an entrance doorway so that the building is focused on the central tomb chamber.

Example from different source:

The albums list in the iTunes app has a vertical axis that neatly aligns album covers on the left side of the screen.

Source: Melissa Mandelbaum, “Design Principles”

Real life example:

The city street is an axis that is reinforced by the buildings on both sides. If a portion of the street is missing a building on one or both sides, the street’s axis would not feel as strong.

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