Strategy: Clear

Having a clear understanding of your users is the first step in providing the right information and layout needed for them to have a positive experience. Although the term is vague (clarity can mean very different things for different users), it sits on the premise of consistency and language.

To properly address the user, you have to present the content in a way that makes a logical connection between users’ expectations and your content. The better you know your user, the clearer such connection will be.

http://www.designprinciplesftw.com/collections/the-four-cs-of-form-design

Example from original source

Example not cited by original source

Probably the only good thing under this administration…the EPA’s spanish-version website does apply clarity quite well. It still mentions the same horrific policies, but in a clear way :-\

Example from real life

Sample ballot, both in English and spanish. It does look busy as it contains all the legally required information. However, they still manage to present the information in a clear way for both Spanish and English speakers