Red effects are a set of triggers (cognitive and behavioral) evoked by the color red. Designers should use red whenever the intention is to increase general attractiveness of a given product or solution. According to studies, wearing red appropriately can make both genders more attractive to the opposite sex, can increase slightly competitive advantage in sports, and should be avoid at all on working and studying spaces as it impairs problem solving and creativity.
Lidwell, Holden & Butler: Universal Principles of Design.
Example 1: Universal Principles of Design – Same woman wearing red and blue. When wearing the red dress the woman increases her attractiveness.
Example 2: Why The Color Red Revs Your Desire (But Lowers Your IQ)
Andrew Tate, 2015: https://designschool.canva.com/blog/red-means/
Example 3: Here’s why all fast-food signs are red
http://www.businessinsider.com/why-are-fast-food-signs-red-2015-9
After reading this strategies i just remembered complementing a co worker for how pretty she looked this morning . She happened to be wearing a red jacket on a black dress. I believe it was the red jacket that made the dress look nicer and ultimately made her look pretty!!
I also remember a shoe brand name Louboutin that makes it red soles. It became so popular that the company patented it. Here is the link to shoes https://en.wikipedia.org/wiki/Christian_Louboutin#/media/File:Louboutin_altadama140.jpg
It is interesting that how a color can provoke people to do an action. Toyota usually use a red color car in their ads. In addition to attract more customers, restaurants often use the same color red to provocative and increase customers’ appetite and making them hungry. This way they increase the chance for a customer to enter the store and buy food.
The fast foot logo example is so fascinating. Now that you’ve pointed it out, I can’t think of a single fast food restaurant that does not have a red logo.
More examples of addicting and attractive brands that use the red effect can be found here: https://i.pinimg.com/originals/63/53/77/63537760fc1be8a420b229ec750d05b3.jpg
The fast food logo example is so fascinating. Now that you’ve pointed it out, I can’t think of a single fast food restaurant that does not have a red logo.
More examples of addicting and attractive brands that use the red effect can be found here: https://i.pinimg.com/originals/63/53/77/63537760fc1be8a420b229ec750d05b3.jpg