Strategy: Style

A Visual depiction from an original source
The sense of style is the appearance, sight, touch or smell that gravitates an individual to a physical or digital product. This is completely separate from the idea of how usable or effective a physical or digital product is. It is the sense of style that attracts or repels a user to or from an object. Don Norman says, “Great designers use their aesthetic sensibilities to drive these visceral wresponses”

Source: The Design of Everyday Things, by Don Norman

 

A Visual depiction from an original source

A visual depiction from a non-original source

https://youtu.be/YunO4tbXcGM

 

Real Life Example

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