Link

Persona

Scenario

Eddy is always busy and on the go. His modus operandi doesn’t allow him to pay attention to many other things around him. But he is also in need of doing something different from the same old routine. He needs to feel part of something greater than the mundane are greedy. Today, during his walk away from the office, in the Promenade at the Santa Monica Place, while answering a phone call. He notices something different, something innocent and colorful. A balloon display attached to a building he know very well. Eddy is moved to take a closer look and see what the campaign is about. He ends the call and comes close to one of the cutout figures. The image of a beautiful child, who is obviously suffering from cancer, touches Eddy’s emotions. This child is happy, he looks so human, so child-like. Eddy continues engaging with the props and reads the message on the child’s shirt and is moved to do something about the issue. He picks up a balloon and takes the necessary steps to make a difference in a child’s life.

Storyboard

PERSONA

SCENARIO

Sam has a girlfriend visiting from out of state for the weekend and Sam wants to show her around since it’s her girlfriends first time in the area. Her girlfriend wants some good seafood and Sam takes her friend down to The Redondo Pier for dinner.  After dinner, Sam suggests they walk out on the pier where they will be able to take amazing pictures to commemorate her girlfriends first time to the area and to add some envy-worthy selfies to their Instagram’s. And maybe even get featured on The Redonda Pier sign Instagram page, where pictures are posted that people have tagged #TheRedondaPierSign.

STORYBOARD

Warm Vanilla Sugar

Grow, Memory, Event, Serenity

It’s 2029, and our “Full Bloom Experience” has turned into Warm Vanilla Sugar. It is a progressive society with a GROWTH outlook. The flowers now float, and have turned into vanilla flowers that impart a sweet vanilla scent as people sit underneath. The warm scent of vanilla, the green surroundings, and the calm lake work together to create a SERENE place to be. Scent is a strongly correlated to MEMORY, and the scent of the decadent vanilla bean cake to commemorate this birthday EVENT is a reminder of the ghosts of his younger self.

Transform, Identity, Festival, Anxiety

In 2028, the Earth’s climate has changed rapidly. The ocean has receded and rain has become almost nonexistent. The Redondo Beach Pier had to be moved several times as the ocean receded. Society has developed a new appreciation for water as it is in high demand. Thankfully, skilled inventors have developed a simple household machine that desalinates ocean water. The pier becomes the town’s distribution point for water rations. People anxiously wait in line to receive their water rations, hoping they will not run out before they get their rations. As they approach, they get their identity cards ready for inspection. Something starts falling from the sky, someone yells “it’s raining!”. Schools close so that everyone can celebrate this auspicious event. A large festival is held on the pier to celebrate the day!

Transform, Justice, Corporation, Outrage

Welcome to the year 2028; the last of the environmental protections in United States were abolished by congress in 2027. One year later, we look at the small town of Apex, NC for a glimpse into the past. We launch the Historic Adventures app and select the year 2018 from a list of dates. The app dutifully renders the scene, presenting us with the wondrous site of foliage, long since stripped from the land.

Foliage may be gone, but an egregious set of artifacts are almost as pervasive. Advertising now runs rampant in the town. Consumer protection laws do little to stop the mega corporation that has risen from the ashes of a charred earth.

With a renewed desire for justice, the group of citizens stand behind the viewscreen of the Historic Adventures app. They march on Congress tomorrow; anger fuels their drive and commitment for reform. It’s too late for Apex, but the planet can still be saved.

Arc: Collapse, Terrain: Religion, Object: Device, Mood: Embarrassment

It is the year 2050. Only 30 years since the Santa Ana RiverFront rocketed to became a tourist destination and local hangout for telling the tales of water. Much as changed. The sea rise from climate change has truly brought the ocean and river back together, but instead of fresh water rushing to the sea, the sea now rushes up the river.

The world economy has collapsed. In 2022 the power grid went down in a massive hacking attack. Against this backdrop of fear and confusion, religion in America fell its disarray, unable to fight off the encroaching paranoia and hysteria brought on by global geopolitical unrest and massive environmental change.

Now, young atheists, once happily described as “hipsters” and “millennials” find themselves worshiping their technology gods for their survival. In the desolation of the Santa Ana River, they live in tents, homelessness no longer a “problem” but the norm. They band together, modern day cargo cultists, fashioning steampunk devices they hope will bring fresh water back into the world, to push the sea back into itself, so that humans may live and watch Netflix again.

But they are like Adam and Eve. They know that switches and knobs are no sooner to bring them a miracle than a button or a drop-down list. And they are embarrassed.

[Image attribution to be added]

People have mastered the ability to walk on water as the polar ice has completely melted. Women clothing contributes to the green effort, incorporating plants and flowers. The paparazzi has evolved into flying robot-drones. The campaign is a holographic yellow booth. This is to maintain the continuity and familiarity of design with a ten-year campaign. The interaction continues to be connecting people with children with cancer, as this continues to be a serious social problem.

Transform, Climate, Gift, Serenity

The CAMP in 2028 is still the same retail mall. Climate change affects the weather in Orange County drastically, and today is much warmer than usual. There are few shoppers and the mall is quiet.

Some shops have changed or been added since 10 years prior. There are a few virtual reality cafes where people can come have coffee video dates with their loved ones across the world. Mobile phones have become obsolete as most people realized their addiction to their devices is unhealthy and have switched to AR glasses, a new tech that is still a bit clunky.

As self-driving cars have become the norm, parking has not been as large of an issue. People can reprogram their car to drive back home if they can’t find parking. Reprogramming can be a pain because the technology has not caught up to accommodate for this yet, and calling the car back over to pick up the person is another issue so there is still a need for parking lots and for the CAMP counselors (though they expect not for long with the way self-driving car technology is progressing rapidly).

The counselors have become well-known in the community and have been putting on community events and activities for shoppers for the past 9 years since the program was implemented. Their most recent was a going-away party for one of their fellow counselors who they all loved and were sad to see leave. Many people from the community showed up to see Jerry go. He has become great friends with some of the regular shoppers and together, they made a virtual scrapbook of their AR selfies for him to take and remember them by.

Arc: Transform, Terrain: Genetics, Object: Machine, Mood: Shock

In 2020 Happy Habitat continues to protect the national wildlife refuge at Don Edwards San Francisco Bay.

Scientists have used advanced technology and innovative machines to edit genes. Many animals lost their lives as a result of severe damages caused by alteration of their genes.

This evolution had adverse effects on wildlife species by all means. The transformation of human life into a machinelike lifestyle is shocking. Massive experiment and research buildings have replaced the green spaces. A lot of animals life were destroyed as the result of the genetic experiments with the goal of enhancing human’s life. However, by ruining natural recourses, wildlife, and parks more and more people are getting depressed living an artificial life. The Happy Habitat project continues to support kids and families by creating natural spaces for people to interact with green environments while protecting the wildlife and nature of the refuge.

Team 15: Discipline, Journalism, Clothing, Shock

In year 2029, the community garden at the Great Park in Orange County is still a place where locals enjoy visiting. The depletion of cotton farming and other natural resources due to global drought has made plastic apparels latest fashion trend in Orange County.  This is apparent when you see people visiting the garden.  A highly regarded and protected community garden hangs vertically in plexiglass greenhouse.  The garden is cultivated with exceptionally controlled water and sunlight environment to minimize production of waste. Fruits and vegetables are produced from the community garden even now.  However, they go through rigorous food processing to omit bacteria growth.  For this reason, scientists discovered a way to genetically modify fruits and vegetables into a small jellybean form.  As a result, price of produce has increased significantly in the past decade.  People don’t seem to mind higher price points after XOXO news published an article arguing that there are superior health benefits to eating fruits and vegetables in a jellybean form.

Welcome to UCI’s campus in 2028.  It is clear to see that campus has changed a bit – nearly all surfaces of campus buildings are covered in screens that mimic the look and feel of industrial material, but are actually screens showing posters created by students.  Students at UCI now have the power to create and express themselves on nearly any surface in campus, and their work and words are now an incredibly prominent feature on campus.  The use of posters has grown to cover even more of campus than ever before, with posters denoting anything from job listings to “missed connections” to goofy inside jokes between clubs.   From the advances in technology, these posters can be quite decadent – featuring animations, realistic metallic shimmers and shine, and opulently covering what used to be plain and boring surfaces.  Communication and interaction amongst students is at an all time high and all one has to do to be a part of it is simply look around.

We’ve controlled population growth. There are far fewer people than there are resources. Nature is no longer under pressure. Everyone has enough and more. LA is now a city of abundance and decadence. Automation has freed everyone from all kinds of serious work and stress. People pursue what we would have called ‘trivial,’ back in 2018 (and we were pretty lazy and vapid then).

In this wider context, it’s not just the humans that have become spoiled and indulgent. Pets have too! Now, almost anything can happen at a pet’s whim or fancy. Our LA River Garden, which was inaugurated in late 2018, has evolved into a chic “LA River Dog Retreat.”

The garden no longer grows fresh produce. It is now purely an ornamental garden where dogs can relieve stress and find happiness. Dog owners can book this space by the hour, by appointment only. Humans and cats are strictly forbidden from entering the garden and prohibited from disturbing them in any way. Dogs are free to roam and play, destroy all kinds of exotic plants, pee and poop anywhere they like, and mate to their heart’s content. When a dog runs along the river and jumps into it, it’s considered auspicious. It is their way of blessing the pristine blue waters of LA River.

Reflection:

Always design with the long-term in mind. What looks like a solution today, might become a constraint tomorrow. Even worse, it might be deemed ugly and irrelevant in the near future. [Car designers call this the “How will this age?” test. The Honda CrossTour 2009 is an example of a car whose design did not age well, while the original Mini’s design (1970) is still going strong.]

Grow – It’s 2029 and the mixed systems of augmented reality and 3d AI holograms are the main technologies. The Northside Domain has enriched the customer experience with this system while shopping. As social data mining gets more and more sophisticated, retailers and marketers have figured out exactly what we want or need at any moment.

Health – This AI technology is capable of recording all the personal information, including personal medical data. The health, medical records and charts are shared securely to anyone who needs it. The broad umbrella of AI assists in improving the healthcare system.

Law – The national laws regulate the collection and use of personal data and information, particularly medial privacy. It should be protected by law and strict healthcare policies.

Embarrassment – However, there always will be some bugs and system errors even in the far future. The Artificial Intelligence can be penetrated too deeply into private personal data. While Steve was passing the pharmacy store at the mall, the hologram AI retailer automatically approached the system for secured health issues. He was embarrassed that his personal problems were shared publicly.

This is the Desert Ridge Mall in Phoenix, AZ. 10 years from now, the sunset watch tower will still be standing, but the surrounding parking lot will become the new setting for the wave of drone racing games. The community has grown and advanced greatly. Drones have become a regular sighting, and what was previously an activity of leisure is now taken to a whole new competitive level. Meanwhile, the locals of Phoenix detest drones and gather to protest during the races. Their rage is not to be underestimated as the number of protesters increase with each day. Alas, the tower remains and people still climb it everyday to watch the sunset. Advocates of the new drone races even use it to get a greater birds eye view of the races.

Continue reading “3.3 Speculations – Greg & Christina”

Arc: Grow

In 2029, San Franciscans are still tackling the homeless issue, but many people have taken to the skies in floating cities. Still street art is trying to build empathy amongst San Francisco residents in Hayes Valley, as this city was once in a worse state. The holographic art installation features imagery from the past shake people out of their own apathy towards homelessness.

Terrain: Memory

The art form will engrain itself in people’s memories, while also allowing viewers to select memories of what the old San Francisco was like. The homeless just want to be treated like human beings, and the powerful images are memories from the past showing what people actually think about homeless people. People viewing these memories will internalize these images in their own memories until they’re driven to do something about it.

Object: Event

The event is that now every time someone goes to eat at a high-end restaurant in Hayes Valley, they encounter these powerful images. It causes a stir. There are crowds gathered in front of it. People can’t help but look at what’s going on. Patricia’s Green in 2019 was underutilized as an open space. In 2029, Patricia’s Green has become a park with beautiful views of the cities in the sky that have changed the housing crisis. It is also center of social activism, especially for the homeless epidemic that’s affecting thousands in the city.

Mood: Serenity

In 2029, San Franciscans experience a serene moment. There’s hope that San Francisco will be the first city to eliminate homelessness.

Collapse, Governance, Logo, Outrage

Since this is in a future world of “collapse,” a terrain of “governance,” a focus object of a “logo,” and a mood of “outrage,” this collage represents the future “collapse” of the White House. The president is on the futurist swing on the white house courtyard instead of attending to his diplomatic duties. The White House is desecrated with the parody of a “Supreme”-esque logo that says “White House.” While the swings are a fun way to relax from work, it is being utilized 24/7 in this dystopian future. The public feels simultaneously outraged but remorseful as there is little ways to stop the president’s childish nature.

Sunshine News Report
December 10, 2029

Balboa Park Grand Opening!

The re-grand opening of Balboa Park will be this weekend. Admission will be 50% off for the first hundred people in line. This is quite a deal as tickets are $350 for children and $500 for adults.  This will be the Park’s fifth grand opening since it became privately owned by Sunshine Corporation. Sunshine Corporation also owns a chain of grocery stores, E-commorce retail stores, Disneyland and the air rights to most of San Diego.

The re-grand opening promises to be the cultural oasis of your dreams. Visitors are not required but encouraged to tour the park using AR glasses for the educational experience of a lifetime. The park is now open 24 hours a day seven days a week! Feeling anxious about lines? Don’t worry, Balboa Park now offers virtual lines while you visit other park attractions. Don’t believe the buzz? Visit the park for yourself!

Persona

Scenario

Sarah often travels with her team to various destinations for work. When they arrive at Phoeniex, they go to the Desert Ridge to shop, eat, and wind down after work. At one point, they regroup and decide to take a group selfie to remember their time in Phoenix, especially with their famous sunsets. They remember that there is a watch tower and see that the sign says it is almost sunset time. They decide to go take their photo there. If they got that angle of the sunset, they would have an amazing photo to remember that day, definitely instagram-worthy too. As they return from the roof, they are satisfied with how the photos turned out and saw one of the most beautiful sights Arizona has to offer. They return home and post the photos online to show friends and family.

Storyboard

Persona

Scenario

Michelle is walking back to her apartment from work, and needs to stop by Santa Monica Place to buy a new cooking apron. On her way there, she sees a giant balloon installation and stops to see what is happening there. She reads about the childhood cancer campaign that’s being promoted, and decides to purchase and blow up a balloon to contribute to the cause. They let her tie her balloon to the grouping, and also tell her to stop by again or save the website address to see the progress of the balloon installation over the promenade. She walks to work the next week and is surprised to see that the balloons cover a good portion of the promenade section!

Storyboard

Persona:

Senario:

Jill and her husband are young couple who lives in Huntington Beach area. Her husband is active and enjoys outdoor activities such as riding his bike and hiking, while Jill’s interest is more geared towards art. They usually spend their weekend at Huntington Beach, doing different things such as water sports, biking, and going out to eat. However during weekend, it is really crowded at the beach area. They are looking for local activities that are not too crowded, but also can fulfill their interests. Today, while shopping at the Pacific City, Jill sees an ad about the Exhibition Ride to the River. She asks her husband to check it out this weekend. On Saturday, they start biking from the beach to the Santa Ana River area. From there, they see many popup art display panels along the river. They bike along the river while checking out local artist’s work. Jill is happy because she can find a place where she and her husband can do things they love together. She is also happy to know that the exhibition supports the American Family Housing & charity organization, who shelter and care for the poor. She looks forward for next weekend ride with her husband back to the river area again.

STORY BOARD:

High resolution PDF can be found here.

1. Hi, meet Rachel, a fitness conscious park goer.

View high resolution pdf here.
Note: I pulled these joys and frustrations from an aggregate number of responses from Yelp here, and had to make an assumption on her biography.

2. Scenario

Rachel was able to park near by an entrance today because it is raining, so the struggle to park is a little less this morning. She’s glad she has her nasty rain tennis shoes on, because she already knows it’s going to be wet and muddy. She approaches one of the main entrances to the park and her eyes are immediately caught on the new… whatever that is near the entrance. She approaches it somewhat with curiosity, wondering who would be so audacious to install some sort of ginormous art installation at the beloved park.

She’s not totally impressed by the structure at first, but still gives credit where credit is due – it must’ve taken a while to build. When the person before her walks through, her eyes light up in surprise – the structures unfurls towards them, shielding them temporarily through the rain. The structures returns to their original structure when the person passes, and continues to unfurl towards them as they walk by. She picks up some speed, now very curious. When she passes near one, the installation unfurls with a pop and leans towards her. Her attitude changes 180 and she thinks it’s kind of fun, and sort of wishes the installation goes on for longer than a couple hundred feet. She starts to jog the beginning of her daily two miles, and looks forward to returning to the structure on the way back.

3. Storyboard

Persona

870×1024 A Charming Grandpa Sprints For A Workout Cartoon Clipart Vector

(more beautiful sunsets*)

Scenario

Jason is sitting at home after a long but simple day of chores around the house and spending some time in his pool, as well as watching some TV. He saw a commercial about that new mission impossible movie and he just had to see it. He convinces his wife to come with him to the movies, and tells her if she doesn’t want to watch the movie with him, she can always go shopping. She agrees, and when they get there, it is still early afternoon. Jason goes to the movie and his wife goes shopping. After they finish up, they’re both a little stressed out by the labors of shopping and the intensity of the movie. They decide to go home and watch the sunset together. As they’re leaving, Jason notices a lookout tower, and decides to see what it is about. When he gets to the top, he sees a wide platform with a railing facing west, and notices that he has a fantastic view of the soon-to-be sunset. Jason and his wife decide to stay in the lookout tower and watch the sunset from there, occasionally using the binoculars and other various tools provided to make their experience a little more exciting and different than if they were to watch from home. After some time, and a gorgeous sunset (shown below) they leave the tower happy, and head home.

Storyboard

Persona:

Scenario:

Victoria heard about a fun new playground at the pier that is wheelchair accessible and teaches kids about conservation through her support group Parents of Children with Disabilities. Her son John uses a wheelchair and it is so hard to find a playground that both he and his sister can play together on. On Saturday, Victoria and her family go to the pier and the children are excited once they see the life-sized whale above the water. As the family approaches, they see the friendly sea turtle character leading the way onto the playground, the kids turn excitedly and ask if they can go in. Mom and dad excitedly enter with their kids and are intrigued by the technology being used at the playground. The family plays for the day and the kids are excited to learn about conservation. After playing, the kids are tired but still talking about what they learned on the way home, at one point John remarks “Did you see how big the whale was? It was huge!”. They can’t wait to tell their friends at school the following Monday.

Storyboard

Click here to view high-res PDF.

Click “continue reading” for accessible text content (for screenreaders)

Continue reading “Personas: Serena”

Persona

Scenario

Sarah, clad in a raincoat and waterproof shoes is walking her dog near Green Lake Park. She is lamenting needing to take her dog out in the miserable weather when she sees an unusual structure emanating light near the big entryway near the south end of the park. She sees people gathered underneath, looking up, taking pictures. A child is running at full sprint underneath, delighting in seeing the structure react to his movement.

She walks toward it to investigate. Sarah loops the dog leash over her wrist and takes her phone from her pocket. She opens Instagram, points her phone upward and captures the canopy of umbrellas above her. “Beautiful art at Green Lake Park. Keeping us dry!” she posts with the photo.

At home later that evening, she looks back at her post which now has 68 likes and comments from her friends. The comments read “Wow!” and “Wish I lived in Seattle! Miss you!”

Storyboard

Here is a higher quality version of the assignment.

Our Project 3 post is here.

Persona:

Scenario:

Storyboard:

Persona

Scenario

Julie is a busy mom of two who is shopping at Domain on a Saturday night with her husband, two young kids, and the family dog. Julie comes here because there is something for everyone: clothing stores for her, ice cream and toy stores for the kids, various men’s stores for her husband, and most of the businesses even put out water bowls for dogs. But things don’t always turn out as planned. Sometimes her kids get bored before she’s done shopping and this sets of a cascade of unhappiness that frequently ends in a less than satisfying evening for everyone. Tonight, Julie notices something new. There is some kind of event on the lawn where her kids usually play between various store visits. She hears music and sees tents with vendors set up and she is intrigued. Julie and her family walk over and she discovers it is a local artisan pop up market. Julie loves buying unique items from local vendors and is thrilled. She starts visiting the various booths and purchases a locally made necklace with a large, artistic glass pendant. There is even a funny little puppet show for the kids. After the kids enjoy the show and some hot cocoa, the family leaves and goes home. The next week, a coworker compliments Julie’s new necklace and she tells the coworker all about the event and how it was wonderful to have some new and interesting options at the Domain. She feels good about her purchases because she bought from the local artist and the proceeds go directly to a local charity that helps artists called the Hope Gallery.

Storyboard

For the storyboard, I used storyboardthat.com for the people and I traced over them so they would look more “in progress”.

Persona

Scenario

On the weekend, Julie and her family visited the Northside Domain to buy her sister’s birthday present. After they have lunch at the mall, Julie asked her kids and husband to play in the new play area at the center of the mall while she was shopping. After purchasing a bracelet at Tiffany & Co., she returned to the play area and spent the rest of her time with her family at the play area. They were fascinated with the digital installations and had fun exploring new digital experiences.

Storyboard

Scenario:

Tyler’s co-worker knew that he had been on the search for dog-friendly businesses. He recommended a dog-friendly coffee shop at The CAMP retail area called Milk + Honey.  Tyler decided to check it out on a Saturday morning, which is when he typically finds his creative writing flow with a warm cup of coffee in hand.  Milk + Honey is only a short distance away, but Tyler knew he had to drive so that Rupert, who is an old rescue dog, doesn’t get too tired on the walk over.  When he gets to The CAMP, the parking lots were full and he could not find parking 🙁  He uses the valet parking option hesitantly.

Storyboard:

Photos used are from Unsplash.com.

Persona

Scenario

After spending 5 straight hours staring at her computer monitor screen, Tatiana is in need of a break. Her eyes are starting to get dry and she needs time away from screens. She’s also been stressed with all the deadlines lately and needs time to destress and clear her head. She remembers reading an email update from the Irvine Company regarding new tech-free swing additions to the courtyard area. She heads out of the building and straight to the courtyard and notices an empty seat on the swings by one of her friends who works in the same area. She sits down, swings all her stresses away, and has a pleasant human interaction with her friend.

Storyboard

SCENARIO

It’s a brisk Saturday afternoon and Mark has his two kids with him. He agreed with his wife, they needed some fresh air. Both kids had been restless today. They walked down the sidewalk of Salem street looking at the shops lining the historic district. He wanted to go to a coffee shop and perhaps get the kids some hot chocolate.

As they walked, Mark noticed a digital display in front of the chamber of commerce. A Cowboy avatar waved and smiled. “Let’s check this out,” he said to his kids. They walked over to the augmented reality kiosk. The kids instantly begin to touch the display and play with it. Mark was annoyed at first, he didn’t want them to break the display. But, almost immediately he realizes from the interaction that this was designed for kids to play with.

“Would you like to go on an adventure and explore history,” asked the friendly cowboy? “YES,” Screeched the four-year-old boy. Mark feels hesitant but decided to see what this is all about. He taps start adventure.

STORYBOARD

Persona profile picture

Mitchell, James. Https://www.wbs.ac.uk/about/person/james-mitchell. . Accessed 8 Dec. 2018.

Characters used in storyboard

Storyboard That www.storyboardthat.com. Accessed 8 Dec. 2018.

Demographic data

Population Characteristics https://www.apexnc.org/918/Population-Characteristics Accessed 8 Dec. 2018.

PERSONA

SCENARIO

In his 4 years at UCI, Andrew has never looked at all the flyers that paper the school’s exterior walls and bridges.  As a senior who has an established network of friends and social groups, he does not really feel the need to peruse these flyers.  However, he does often post his own flyers for ASUCI and finds them to be pretty successful in helping to recruit new members or advertise events for the club.  He is concerned that some of the flyers posted on the walls could be sketchy and not real and there is no system to verify them.  He has heard UCI has implemented all digital flyers with projectors displaying them on the walls and bridges and that the posters must be verified before being projected.  Intrigued by the new system, Andrew heads over to take a look.  Suddenly, the walls no longer look cluttered and confusing, but are easy to read and eye catching.

STORYBOARD

Note: I am trying to use more sketching for these projects since it is not something I am comfortable with or feel proficient in – critiques and suggestions welcome!

Photo from: https://hechingerreport.org/colleges-confront-the-simple-math-that-keeps-students-from-graduating-on-time/