PERSONA
SCENARIO
Marcus O’Ryan is an overworked, over-achieving financial analyst at a top finance firm located in the Financial District of downtown Los Angeles. Every day he wakes up at 7 AM and walks five blocks to work. As a bit of a workaholic, Marcus constantly has his eyes glued to his phone screen checking for incoming new messages from work every 5-10 minutes. Due to the fact he hardly gives himself a break, he is frequently sleep deprived and stressed. However, as Marcus walks by a vegetative cooling wall on a nearby skyscraper, he feels a gentle breeze brush past him, as if reminding him to relax. Somehow, being in this lush environment regenerates him (biophilia effect!) and he puts his phone away, feeling less stressed and ready to take on the day.
STORYBOARD
