Persona
Scenario
Michelle is walking back to her apartment from work, and needs to stop by Santa Monica Place to buy a new cooking apron. On her way there, she sees a giant balloon installation and stops to see what is happening there. She reads about the childhood cancer campaign that’s being promoted, and decides to purchase and blow up a balloon to contribute to the cause. They let her tie her balloon to the grouping, and also tell her to stop by again or save the website address to see the progress of the balloon installation over the promenade. She walks to work the next week and is surprised to see that the balloons cover a good portion of the promenade section!
Storyboard
