Persona
Scenario
Sarah, clad in a raincoat and waterproof shoes is walking her dog near Green Lake Park. She is lamenting needing to take her dog out in the miserable weather when she sees an unusual structure emanating light near the big entryway near the south end of the park. She sees people gathered underneath, looking up, taking pictures. A child is running at full sprint underneath, delighting in seeing the structure react to his movement.
She walks toward it to investigate. Sarah loops the dog leash over her wrist and takes her phone from her pocket. She opens Instagram, points her phone upward and captures the canopy of umbrellas above her. “Beautiful art at Green Lake Park. Keeping us dry!” she posts with the photo.
At home later that evening, she looks back at her post which now has 68 likes and comments from her friends. The comments read “Wow!” and “Wish I lived in Seattle! Miss you!”