PART 3 – Final Submission
PART 2
For Part 2, we have put our rough ideas into a Google Slide document.
PART 1
Idea One: An outdoor gallery walk benefitting Hope Gallery
The Hope Outdoor Gallery originally started as a graffiti park in Austin that has expanded to support local artists and give back to the community through job creation, children’s programs, and education. The gallery has also expanded it’s physical boundaries through local art installations that give exposure to local artists that otherwise wouldn’t have the opportunity. A few of these murals are located at the Domain Northside in Austin, Texas.
Our proposal is to expand on this work by holding an annual “Art Walk” at the Domain where local stores display art from arts with Hope. This could occur in the evening and invite members of the community to visit the various shops, interact with the artists, and purchase their art. Customers would feel good about the transaction because they are getting to interact directly with the person benefitting from the sale. Proceeds from the sales would go directly to the artists with a small percentage donated back to the Hope Gallery.
Hope Gallery and the Domain would also benefit from increased awareness generated by the foot traffic from the event. The Domain is a lively and interactive retail-tainment area with restaurants, shops, and bars. This would be an ideal location for this type of interactive and fun event.
Idea Two: A Taste of The District event benefitting the Second Harvest Food Bank of Orange County.
Orange County California is home to great weather, shopping, and lots of wealth in the U.S. (need a stat), but there are also over 300,000 people here who don’t get enough to eat and need help*. The Second Harvest Food Bank is working to end hunger in Orange County through meals for kids, groceries for seniors, and fresh food for families and individuals.
The District at Tustin Legacy would be an ideal site for a fundraiser for this important organization. The site houses a number of restaurants, bars, and cafes and has a wide variety of food and ethnicities. As an evening annual event, the Second Harvest Food Bank could hold a “Taste of The District” where shoppers can buy a “Taste Pass” for about $35 that is good at all of the restaurants and bars. Each restaurant/bar would provide a small plate or sample dish that represents them. Shoppers could stop in at any or all of the restaurants to sample their food and get their card stamped.
Volunteers from the food back would help run and promote the event and proceeds from the sale of the passes would go directly to the good bank. Local business would donate their food and would benefit from tax deductions and increased foot traffic/exposure.
Idea Three: Family-friendly space with art + technology
The Domain Northside’s public area in the center of the shopping mall often attracts families with children, but it remains somewhat difficult to find interesting activities that entertain children in this space. Promoting family-friendly or kid-friendly activities in this space in unique and creative ways will enhance visitors’ experiences. One idea is an interactive digital screen or installation using art and technology. By incorporating specific themes, such as forest (nature) or animals, both adults and children can enjoy the area.
(Edited out idea) Food pop-up shop & Kiosk
The Domain Northside features a mix of luxury stores, restaurants, bars, and art and live music, but the shopping areas on the west and east sides, which are somewhat far from the middle of the mall, are not as lively. In addition, it is difficult to find restaurants and other food-related shops in these more distant areas. A small pop-up shop, food truck, or kiosk style store could offer shoppers foods and beverages, luring shoppers to visit other events occurring in different areas. Ideally, these small shops would be supported by already established restaurants, bars, and/or cafes at the mall, thereby expanding their reach to other shoppers.
Hi Cathy and Youngsun, I really liked the interactive digital walls and ceilings in the Google Slides. They are truly immersive. Would these be paid experiences?