I have to preface this by noting that my neighborhood seems to only be interested in a small number of candidates which left few options. Of these scarce options, the following, which are not particularly strong or poor, are my choices.
Sign I Like:
Although I wouldn’t say I love this sign, I like it for a couple of reasons. First, the use of color. The designer uses red to highlight “Re-elect” and “State Assembly” which are both important for voters to know. Second, the letters of his name and background have a good figure-ground relationship, creating contrast and drawing attention to the name. A nice addition to the sign is the QR code to the campaign site. Although this would only be useful for someone on foot that could scan the code, it’s something not commonly seen on campaign signs.
Sign I Dislike:
So, this sign isn’t terrible. It has a nice hierarchy, identifying the name first, then the election, and third the three principles of his campaign. It chunks his campaign into three easy to remember groups; “Success”, “Safety”, and “Stability”. I don’t, however, believe that the typeface choices are suitable. They’re pretty “old school” and I would argue that more modern typefaces would be more appropriate. Possibly the biggest problem with this sign though is its poor visibility from the street, the subtext is too small to be legible unless you’re standing right in front of the sign.