Like
I chose this one because it is most memorable throughout the other campaign signs. This campaign offers a simple layout and color palette and bold text. It has minimal information and elements, but gives you the idea and reason immediately. The white text on dark blue background stands out well even at distances. The small star in orange, which is complementary to blue, is eye-catching. I can see the idea of Ockham’s razor principle from the fact that the sign minimizes the elements and avoids unnecessary information that decreases its efficiency, especially in the limited space of the campaign sign.
Dislike
At first I liked this campaign sign because of its visual elements and different look compared to the other signs, but I noticed an odd hierarchy and pattern in this sign. First, the name of the candidate is not sufficiently prominent compared to other elements. There is no clear hierarchy, and it doesn’t lead my eyes to the most important information. Also many designs follow the F-Pattern because most people’s eyes will always start on the top left corner of the space. I am not sure if the campaign has decided to place the water drop icon in the left corner because they think that is more important than the candidate name. Also at the distances, the lightweight and unbalanced name placement is not easily recognized and the only thing I can see is water drop.