Persona
Scenario
Eddy is always busy and on the go. His modus operandi doesn’t allow him to pay attention to many other things around him. But he is also in need of doing something different from the same old routine. He needs to feel part of something greater than the mundane are greedy. Today, during his walk away from the office, in the Promenade at the Santa Monica Place, while answering a phone call. He notices something different, something innocent and colorful. A balloon display attached to a building he know very well. Eddy is moved to take a closer look and see what the campaign is about. He ends the call and comes close to one of the cutout figures. The image of a beautiful child, who is obviously suffering from cancer, touches Eddy’s emotions. This child is happy, he looks so human, so child-like. Eddy continues engaging with the props and reads the message on the child’s shirt and is moved to do something about the issue. He picks up a balloon and takes the necessary steps to make a difference in a child’s life.
