Exercise 3.2: Personas, Scenario, Storyboard – John Molendyk

 

Gloria moved from Los Angeles to Irvine to work for a tech firm as a product manager. Busy with work and trying to get settled in, Gloria’s times is consumed most days, although she seeks connection to something more meaningful. Typically weekends are spent outdoors with friends or hiking local wilderness areas. Gloria has volunteered in the past with the Humane Society in high school and a little in college, but stopped when she moved. Gloria is someone who is looking for opportunities to make a difference and connect with like minded individuals. Seeing an opportunity to volunteer would provide Gloria with the connection she is looking for and could convince her to make the time for it, as she believes “need doesn’t wait”.

Gloria is at happy hour with her co-workers from the tech company she works at. Its a typical week night and she is feeling connected to her co-workers and grateful for all that she has. It’s getting late and Gloria bids farewell to her team for the evening and heads off through the spectrum towards the parking garage. As she is walking, Gloria notices a cut out of a small child wearing an ASPCA shirt holding a dog with a cast on its leg… Gloria smiles, wondering what the connection is. As she turns the next corner, Gloria notices the ASPCA is standing out in front of what used to be a yogurt shop. As the the volunteer standing in the door sees Gloria approaching, she smiles, and as Gloria smiles back as she asks about the sign “Volunteers Needed”, remembering her days in high-school helping at the animal shelter.

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