Persona
Scenario
Ray Hines has lived in Hayes Valley for over 30 years. He’s seen the place change over to the gentrified neighborhood that it is now. However, access to affordable food is still an issue. Most restaurants are high-end dining establishments, and the cheapest lunch place down the street offers $15 salads! Ray is on a budget and is struggling financially, so he needs to cook often at home. However, the closest grocery store is pretty far away and he doesn’t want to give up his coveted parking spot on the street. As a result, he has to traverse over hills and cross dangerous streets to get to the Safeway. As he is getting older and has bad joints, this is difficult for him to do. He arrives at the grocery store, and now has to worry about getting his groceries back.
Storyboard
