This is a website design for the homepage of a data visualization company. They took what could have been a very boring project and turned it into something interesting and relevant to their field. I love the stunning design, bold choice of color, and how the design is not just superfluous decoration.
“Our mission is to help the world learn
from its data”
They connected the design to the mission of the company so the content and design work together as one cohesive concept. The globe illustration represents their mission. “Our mission is to help the world learn from its data”. The little circular points of light add visual interest and reinforce the idea there is data all over the world and they are aware of it. Additionally, the numerical callouts are impressive and seem to take on a deeper meaning when visually connected to the globe image than if they were just on the page by themselves. The choice of purple was really daring. I’m assuming it was already their brand color because all the leadership portraits have a tint of lavender to them, but I think the purple is really refreshing and different. There’s a lot of use of black in this space, especially with globe illustrations, so I appreciate the uniqueness of the purple and am glad they didn’t use black.
In the middle of the page is news content and I like how they chunked this information together and used progressive disclosure to only show the first three. And near the bottom of the page, they list out their locations, but they have a great illustration that demonstrates the locations in a neat way by showing an iconic feature of each city. The Statue of Liberty, Big Ben, the Space Needle, and the Golden Gate Bridge represent New York, London, Seattle, and San Francisco in a fun and unexpected way.
Hi Kathy very interesting website design, I really appreciate the artistic touch behind a data visualization website. I see several good design practices and I am curious to learn what type of experience do other data visualization website bring you? Anything in particular that other websites did terribly and therefore this one stands out? Based on my personal observation, many data visualization sites actually tend to focus on “data” so I typically find the amount of “data” (which are typically presented in numbers) overwhelming for users. On the other hand, often times I found many artist portfolios too abstract and lack concrete explanations/information behind the design process, and it always make me wonder it must be a challenging job to find a good balance between the aesthetic of design and the representation of information.
Thanks for your comment, Tara! I discovered them a while back via a designer on Dribbble who must do a lot of their work: https://dribbble.com/yarnell
Kathy thanks for sharing this. MixPanel has been doing great work for years. The colors look even more wild in my night display mode!