Prada Fitting Room Technology
The technology used in Prada retail store in New York is inspiring. Specially using a magic mirror in their fitting room. There is a display in the mirror that has a 3 second delay so people can see how the clothes look like form the back.
The projects for the Italian fashion company Prada span from research on shopping and new concepts for Prada as a brand to the creation of three big stores in the United states. But beyond restructuring the built reality of the brand, Prada’s virtual presence is simultaneously defined through extensive in-store technology projects and the creation of a website.
A series of experiential and service-oriented features enhances both functioning and aura of the stores. The dressing rooms are equipped with `magic mirrors`: A plasma screen invisibly built into the large mirror surface that allows customers to see themselves both from the front and the back at the same time. An integrated time delay can even capture and replay movements.
http://oma.eu/projects/prada-in-store-technology
Hi Sahar:
Thanks for this interesting illustration of the dressing room, these new “experiential and service-oriented features” in modern dressing rooms with big branding companies do seem to speak to your prior background in interior design . I am curious to learn about your thoughts on what specific features you observe here beyond the mirror surface, for instance, what type of visuospatial experience do you think the mirror brings? To what extent is the presence of the mirror enhancing the fitting experience?
Hi Sahar,
Interesting story on the magic mirror of Prada. It is inspiring to see why some brands made their way to the top and stay. It’s the fact that details always matter, and this is also the fundamental principle in UX. Great job!