Love
This sign cleverly applied a few design principles, such as colors, and highlighting that help the politician to deliver the right message he wants to send out. It has a good color contrast (the rule of highlighting) to expose the politician’s name and the role he is aiming for. The shape of State of California adds the politician’s commitment for what he is running for: the State Assembly.
Hate
I wonder why the politician chose to enlarge and expose his/her first name instead of his/her last name. This is a violation in naming convention in political campaigns. Secondly, I had a hard time figuring out what role this politician is going after as the tiny text of his/her target position is so easily missed in the very bottom of the sign (A lack of visibility) . All I can see is a pretty common first name with a blank blue background that has a lack of information.