Love
This sign is very standard, what I imagine when thinking of the typical election sign you see when driving down the street or whatnot. I particularly enjoy the use of framing: not only the orange of the sign announcing the guy’s name but also the framing around the words “district attorney” makes it very clear to know what position Todd Spitzer is running for. Also, their consistency in the font used is appreciated.
Hate
Where is the COLOR? This sign gives me a little headache honestly becase it lacks even the most basic wow factor of having a bright and bold sign advertising the different candidates, not to mention the lack of symmetry with the black boarder around the edge of the sign. Even mixing the two font styles, this sign is not doing anyone justice.
Side Note: I am not advocating for or against either of these candidates, these are merely my impressions of their election signs.
No offense but I do feel the second sign needs a bit more “love”. It looks like someone created the design on a Word Doc in a rush. I am not sure the font difference is doing more harm than help as I am not able to see the hierarchy in these three rolls, and apparently, changing the name to red doesn’t compensate for it. You are absolutely right, consistency and framing are crucial.