PREFACE: I apologize for the terrible photos I am about to provide. Surprisingly there aren’t too many political signs posted where I am located but the few that I did see were while I was driving so the photo quality is not great.
Sign that I Like:
The sign for Esteves is great because it is legible and simple. I know what the person is running for and can read it quickly while I drive by. There is balance of elements and the choice of colors were intentional and legible. Color is used here to show patriotism (red, white and blue) and is a universal symbol in the United States. Highlighting is used here to show the important elements of the sign (name). Bold type faces and color is used here to bring attention to areas of the image.
Sign that I Hate:
This sign for David Cohen is not great. I saw the name “COHEN” but I could not read any of the other text on the sign. I had to do a google search to figure out what this individual was running for. The red text on blue background is very hard to read and the text for “Berryessa School Board” was too fine for it to be legible on a sign. Color is also used here to show patriotism but not as effectively as Esteves. This sign seems to try to follow the Gutenberg Diagram by showing the key information at the top left (The name), the weak fallow area (the books which represents education) and the actual position on the terminal area (position they candidate is running for). Highlighting is actually used well in this sign to show the last name and the position he is running for through the use of icons. This doesn’t negate the fact that the red against the blue is hard to see.
