Persona
Scenario
Chloe Kim is a data scientist for Stitch Fix. She lives in Hayes Valley because she feels most at home in that neighborhood. She is an avid foodie, typically spending most of her expendable income on good food with friends. Sometimes she works really late at Stitch Fix and is starving by the time she gets home. Instead of cooking something, she heads over to a local fast casual restaurant, Souvla. She doesn’t need a car because it’s walking distance from her apartment. Her typical order is the chicken salad to go. The warm rotisserie chicken pairs wonderfully with the briny feta cheese and crisp lettuce. She devours it when she gets home.
Storyboard
RESOURCES
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