Final Presentation:
Part Two
Links can be found here:
Part One
Idea # 1 (Tunnels + pathways made from plastic bottles)
Location: Downtown Santa Monica near the pier
Nonprofit Organization/s: Sustainable Works, a nonprofit environmental education organization & The City of Santa Monica
Urban Intervention: Two to three tunnels made from painted, recycled water bottles constructed along the pedestrian, bike, and one-way (two lane) traffic paths on Colorado Avenue. The respected travelers can pass through these tunnels to experience them. They would be colored in blue tones, forming various waves to tie it to the ocean.
Santa Monica is a green city that promotes an environmentally-aware living through recycling and alternative modes of transportation. Since it sees many international travelers on a monthly basis, this could reach many audiences and make them more conscious of their waste within the city and worldwide.
Idea # 2 (Art installation promoting childhood cancer awareness)
Location: Third Street Promenade in Santa Monica or Santa Monica Place (where it is more enclosed, and less subject to weather restrictions)
Nonprofit Organization/s: The Pablove Foundation, a nonprofit organization specializing in childhood cancer and funding of pediatric cancer research (https://www.pablove.org/shutterbugs/) & The City of Santa Monica
Urban Intervention: A balloon installation over the promenade that represents cancer cells (in marigold to homage childhood cancer). Below, there could be installation panels or a small pop-up structure/playground detailing childhood cancer research information.
3rd Street already has a lot of culture and public art to promote both relaxation and expression. Since it is pedestrians-only, this would intrigue passers-by to get a closer look and engage with the installation.
Idea # 3 (Cutouts of yoga poses to promote free classes + women empowerment)
Location: The Palladio Mall in Folsom, California
Nonprofit Organization/s: Girls Inc. This is a network of local girls, managed by a nonprofit organization serving girls ages 6-18 in United States and Canada. Their objective: “Our research-based programming is delivered by trained professionals who focus on the development of the whole girl, supporting, mentoring, and guiding girls in an affirming, pro-girl environment. Here, girls learn to value their whole selves, discover and develop their inherent strengths, and receive the support they need to navigate the challenges they face.”
Urban Intervention: A set of life-sized cutout female figures spread across the mall. These figures will all be females performing either yoga or running. Images will include women of different ages, sizes, and life-stages including pregnancy. This will be to promote a free yoga class given every day for the period of two weeks. The purpose of this even is to attract the local female community at a fun event, raise awareness about the organization’s existence, methods of involvement with the organization, and a huge opportunity for donations.
Note: There is a yoga class that already takes place at the Palladio. It happens twice a week. This event will tap into the existing participants, but the aim of the event will be to increase participation and involvement of local community with the organization and the girls who benefit from the organization services.
Alexa & Omar,
Based on Yao’s comment I think you are going with the balloon/art installation project, but I had some thoughts on your urban intervention with plastic bottles. I love this idea because it has legs with both a cool, interactive art installation, but it’s also relevant to environmental issues related to the ocean. The pollution of plastics in oceans is a real threat and your installation helps emphasize the need to re-use and hopefully reduce plastics all together. If you decide to tack on an educational element as a way to extend this installation, I’m attaching an infographic that has some great information about plastics in our oceans. https://i.dell.com/sites/doccontent/corporate/corp-comm/en/Documents/ocean-plastics-infograph-trouble.pdf?newtab=true
Thanks,
Kathy
Hello Kathy,
Thanks for your comment! We have moved away from the plastic bottles idea, but we still do believe in the message’s importance in and around beach cities. Although we didn’t choose this idea, I really enjoyed looking at the graphic you provided the link to. The facts are astonishing!!!
Team 8: 9:30 PM (Alexa + Omar)
https://sites.uci.edu/in4matx282f18/project-3-team-8-alexa-omar/
The opportunity to interact with different elements is the essence of experience design. From Tara: check out El Anatsui https://www.thebroad.org/art/el-anatsui bottle cap textiles. This balloon example is a great way to walk through the rubric of “attraction” to “entry” and then “engagement” – what are people going to do with the balloon? Where does donation happen? It has to happen before “exit”. Maybe the message you want to bring to the table can change the result, you have to decide what’s your final calibration of the message to your Non-profit and your audience. What you can do is come up with all possible interactive activities and decide to focus on specific ones (e.g., choose the balloon idea -> come up with two competitive design ideas that are more polished). Whatever your final deliverables should be, you should start working on it.
Hello Yao,
Thanks for your comment! From feedback from other peers, we are focusing less on the balloons being the main part of the design, and just a small element. We are thinking participants can keep a balloon, and when others see them walking around with it, it will spark interest and curiosity of the campaign. It will act as an extension of the campaign.