I am an Assistant Professor at the Saunders College of Business, Rochester Institute of Technology (RIT) at Rochester, NY.

I received my Ph.D. in Marketing at the Paul Merage School of Business, University of California, Irvine in June 2018.

My research focuses on social media, social networks, and consumer communities.

Social media platforms like Facebook have created new opportunities for consumer interaction. Understanding consumer behavior and the dynamics of consumer engagement in such settings become critically important to essential issues in marketing. My dissertation aims to provide an understanding of culturally shaped relationships of social media in online consumptionscapes, explore changing structural properties in social media networks, and develop a framework that examines tie strength in consumer communities.

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