Color theory means to combine and mix different colors to provoke specific thoughts, feelings and emotions.
For example, gray, white, ice blue, and cooler colors can give us a feeling of Winter. Warm and muted colors can bring us a feeling of Autumn. Bright colors remind of the Summer and pastel tones will remind us of Spring. Colors also brings out specific emotions in humans. For example yellow, orange and red will increase a person’s appetite and make them feel hungry.
Source:
Source: Frederick, 101 Things I Learned in Architecture School.
Online:
Source: https://www.tes.com/lessons/cggtA89lBDVO5Q/color-theory-10th-grade-art
Life:
Source: Carolina’s Advertise
Just like lighting effects human’s mood, the color affects our mood significantly. While I was designing a landing page, we were cautious about the usage of the color to increase the conversion rate. Here’s a website which lists psychological properties of colors. http://www.colour-affects.co.uk/psychological-properties-of-colours
Miyuki, I absolutely agree with you on this. It is interesting that colors can significantly affect our mood. We also consider colors when designing a landing page as it is proven to affect conversion rates. Thanks for sharing the link. It is very useful to see positive and negative affects of a color at the same time.