Exercise 3.2 – Personas: Joe Davis

 

Persona of Mark. Gradient on one left side with profile picture of middle aged man. Description of Mark's attributes on right.

SCENARIO

It’s a brisk Saturday afternoon and Mark has his two kids with him. He agreed with his wife, they needed some fresh air. Both kids had been restless today. They walked down the sidewalk of Salem street looking at the shops lining the historic district. He wanted to go to a coffee shop and perhaps get the kids some hot chocolate.

As they walked, Mark noticed a digital display in front of the chamber of commerce. A Cowboy avatar waved and smiled. “Let’s check this out,” he said to his kids. They walked over to the augmented reality kiosk. The kids instantly begin to touch the display and play with it. Mark was annoyed at first, he didn’t want them to break the display. But, almost immediately he realizes from the interaction that this was designed for kids to play with.

“Would you like to go on an adventure and explore history,” asked the friendly cowboy? “YES,” Screeched the four-year-old boy. Mark feels hesitant but decided to see what this is all about. He taps start adventure.

STORYBOARD

Depiction of AR Kiosk with Cowboy

Persona profile picture

Mitchell, James. Https://www.wbs.ac.uk/about/person/james-mitchell. . Accessed 8 Dec. 2018.

Characters used in storyboard

Storyboard That www.storyboardthat.com. Accessed 8 Dec. 2018.

Demographic data

Population Characteristics https://www.apexnc.org/918/Population-Characteristics Accessed 8 Dec. 2018.

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