Strategy: Choice-supportive bias

Choice-supportive bias is the tendency to remember choices as better than they actually were. Source: http://www.usc.edu/projects/matherlab/pdfs/MatherJohnson2000.pdf Source: http://marketingland.com/biases-online-marketing-drive-crazy-decisions-142259 Online Example Source: http://mashable.com/2016/10/12/galaxy-note-7-keeping-it-exploding/#D1Iw64_MYOq3 Real Life Example    Memories of car vs. History of issues Source: Life 3 Apr. 1964: 47. Source: https://en.wikipedia.org/wiki/Unsafe_at_Any_Speed