Week3: “Beyond Finishing the Game”
- John Fong, “Beyond Finishing the Game: A Look at Asian American Grassroots Outreach” states how Asian American films markets are grown and Asian American filmmakers to effort on their films for showing to audience included Asian American grassroots. Asian American filmmakers strategy lead them positive ways. Then, many companies get idea of earning economic profit from Asian American grassroots and the Asian American market.
- “Asian American filmmakers have been working to find the magic balance of asking for support from the community, without going too far and creating the turn-off of obligation or guilt.”(P.3) and “Demonstrate able understanding of the Asian American market, and how traditional marketing methods done in tandem with grassroots efforts can result in something even more effective” (P.9), They target well the Asian American grassroots. Then, “The cumulative effect of all of these efforts could potentially result in concrete steps forward in terms of how companies and distributors approach the release of Asian American films.” (P.9). Many companies find the way to get economic profit from Asian American market.
- The key term is Grassroots. The definition meaning of grassroots is the ordinary people. In the article, John Fong did not exactly mention direction of grassroots but I think that it points the normal of normal people. It means that there are not wealthy level people even if middle or under the middle level people. Then, grassroots are also abele to be Asian American and Asian American films, and they are not high level in America society. It means that Asian American films are not expensive because the Asian American market is not big and frequency. However, it is good for companies because companies are able to make a lot of profit with a small investment. Then, the Asian American grassroots grow the market.
- In the article, John Fong mentions that Asian American films did not reach to American before the movies of The Debut (2001) and Better Luck Tomorrow (2002). The Asians American films are not recognized. However, the movie of Chan is Missing (1982) by Wayne Wang is independent comedy drama film, and it is recognized in the American community.
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